3YUE1RIWAN，ZHONGXINGUOANPUTAOJIUYELIANHEJIUYEJIAXIANSHANGJUBAN“NIZHAN2020，PUTAOJIURUHEBAWOQIANJING——SHOUJIEZHONGGUOPUTAOJIUYUNLUNTAN”，BINGKAICHUANGXINGYEXINPINFABUXINMOSHI，“YUN”SHANGTUICHUZHANLVEDADANPIN——NIYAWUXINGDONGFANG。CIJUYINFA8WANDUORENZAIXIANGUANKAN，NIYAWUXINGDONGFANGJIANGHUIDAILAIZENYANGDESHICHANG“QIAN”JINGNI？

01
大咖“云”集，共论商机

CICIYUNLUNTAN，DAKAHUIJU，ZHONGGUOJIULEILIUTONGXIEHUIFUMISHUZHANG、PUTAOJIUZHUANYEWEIYUANHUIFUHUIZHANGJIANMISHUZHANGWANGZUMING、ZHONGGUOZHUMINGYINGXIAOCEHUAZHUANJIAYANGGUANG、ZHONGPUGUFENYINGXIAOGONGSIZONGJINGLIZHAIYONGMING、FUZONGJINGLILIYI、QUANQIUSHOUWEICHANGZHUZHONGGUOPUTAOJIUDASHIZHAOFENGYI、HEIGEZIXUNDONGSHIZHANGXUWEI、JIUYEJIACHUANMEIDONGSHIZHANGLINXIANG，GONGTONGJIYUXINGYEQUSHITANXUNSHANGJI，DUIYUJINGXIAOSHANGGUANXINDE“ZHUANQIANNAN”DENGWENTIYUYIFENXIANG。

ZHONGGUOJIULEILIUTONGXIEHUIFUMISHUZHANG、PUTAOJIUZHUANYEWEIYUANHUIFUHUIZHANGJIANMISHUZHANGWANGZUMINGZHICHUTUFAYIQINGYIJINGBINGHAIJIANGDUIPUTAOJIUCHANYECHANSHENGYINGXIANG，DANBUBIGUOFENBEIGUAN，YINGDUIDEDANGYIYANGKEYIQIANGZHANXIANJI，ZHENZHENGZUOCHANPIN、PINPAIDEQIYEJIANGHUIDAKAIGENGDADEKONGJIAN。

ZHONGGUOZHUMINGYINGXIAOCEHUAZHUANJIAYANGGUANGZHICHU，JINGUANDANGQIANPUTAOJIUSHICHANGDEGUIMOXIAOYINGHAIMEIYOUXINGCHENG，DANDAFANGXIANGRENGRANLIHAO。ZAIYIQINGYINGXIANGXIA，XIAOFEIZHEDUIJIANKANGGENGJIAGUANZHU，ERPUTAOJIUDEJIANKANGSHUXINGJIANGYINQIXINDEPUTAOJIUXIAOFEIQUSHI。JIANDINGZUOXINZHONGCHANXIAOFEIJIECENG、JIANDINGZUOJINGPINPUTAOJIU、JIANCHIZUOKOC，ZHEISANDIANJIANGCHENGWEIRANGJINGXIAOSHANGZHUANQIAN、PUTAOJIUXINGYEHUAJIANCHENGDIEDEGUANJIANYAOSU。

ZHONGPUGUFENYINGXIAOGONGSIZONGJINGLIZHAIYONGMINGJIANGDAO，ZHONGGUOPUTAOJIUSHICHANGQIANLIJUDA，FAZHANYUFANRONGSHIBIRAN。ZHONGQISHANGJIADEZHUANQIANXIAOYING，XUYAOZAIHAOCHANPINDEJICHUSHANG，YINGJIAN“FUHESHENGYILUOJI，ZUNXUNSHICHANGGUILV，NENGGOURANGSHANGJIACHIXUZHUANQIAN”DESHANGYEMOSHI，CAINENGZHONGXINJIHUOJINGXIAOSHANGYUZHONGDUANSHANGDEPUTAOJIUREQINGYUZIYUAN。

02
营建新营销模式 中葡重启中国葡萄酒赚钱效应

ZHENDUIRUHEZHONGQIPUTAOJIUXINGYE“ZHUANQIANXIAOYING”，ZHONGPUNIYAJINXINGLE2020NIANQUANXINZHANLVEBUJU。ZHAIYONGMINGQIANGDIAO，ZHONGPUNIYASHIZHONGBA“YUHEZUOHUOBAN——JINGXIAOSHANGYUZHONGDUANSHANG，GONGJIANKECHIXU、LIANGXINGFAZHANDESHANGYEMOSHI，GONGTONGJINXINGXIAOFEIZHEZIYUANZHENGHEYUCHIXUYUNYING，RANGXIAOFEIZHEHEANQUANJIANKANG、GAOPINZHIDESHENGTAIHAOJIUWEIHEXINMUBIAO。JUTIBIAOXIANWEIWUDAJUCUO：

YISHIJIANCHIYIXIAOFEIZHEWEIWANG，GOUZHU“4+3”ZIYUANYUNYINGTIXI，ZHENGHE、YUNYING、SUODINGHEXINXIAOFEIZHE。ERSHIGOUZHUCHANGSHANGDIAN/RENYITIHUADEXINXINGHEZUOGUANXI，CHEDIDIANFUCHANGSHANGDIANCHUANTONGDESHANGXIAYOUGONGYINGYUBOYIGUANXI，YINGJIAN“CHANGSHANGDIANYITIHUA、YIJIAREN”DEXINXINGHEZUOMOSHI，PINGXINGZHANWEI，GONGTONGZHENGHEYUYUNYINGXIAOFEIZHE，SHIXIANCHANPINDONGXIAOHUOLI。SANSHIZUNXUNSHICHANGGUILV，JUJIAOTUPO，DAZAOYANGBAN，YIDIANDAIMIAN，TICIFAZHAN。JIANCHI80/20YUANZE，JINGZHUNSHAIXUANBINGJUJIAOYUHEXINJINGXIAOSHANG、HEXINZHONGDUAN、HEXINXIAOFEIZHE、HEXINCHENGSHI，WEIRAO“HEXINXIAOFEIZHEZIYUANZHENGHEYUDAOCHU”HE“XIAOFEIZHECHIXUYUNYINGYUSUODING”，BAPINJIANDINGHUOHUI、YANXITUIGUANGDENGLIANGSANGEDONGZUO，ZUODAOJIZHI，ZUODAOYOUCHUANTOULI，JIEJUEXIAOFEIZHEGOUMAIDEZUIHOUYIHUAN。SISHIGANGXINGJIAZHILIANGUANLI，YINGJIANKONGJIAFENRUNTIXI，QUEBAOHUOBANCHIXUZHUANQIAN，JIEJUESHANGJIAPUBIANDETONGDIAN。WUSHISHISHIYANKEXITONGDESHICHANGZHIXUGUANKONG，ZHIXING“6XIANGCUOSHIHE5XIANGYANDA”。YANBAOJIAGESHENGMINGXIAN，QUEBAOSHICHANGLIANGXINGFAZHAN。

03
尼雅五星东方云发布 主打“文化+生态”双IP

YOULECHUANGXINDEYINGXIAOMOSHI，ZHONGPUNIYAJINYIBUJUJIAOHAODECHANPIN。MIANDUIXINGYEBIANJU，ZHONGPUNIYAZHUDA“WENHUA+SHENGTAI”SHUANGIP，JIANCHI“CHANGDAOCHANDISHENGTAIXIAOFEI，YINLINGPINZHISHENGHUO”DELINIAN，JIANCHIXIANGXIAOFEIZHETIGONG“ANQUAN、JIANKANG、GAOPINZHIDESHENGTAICHANPINYUFUWU”。YOUCI，ZHANLVEDADANPIN——WUXINGDONGFANGYINGYUNERSHENG。

尼雅战略大单品——五星东方

ZHONGPUGUFENYINGXIAOGONGSIFUZONGJINGLILIYI，XIANGXIFENXIANGLENIYAZHANLVEDADANPINWUXINGDONGFANGDEIPJIAZHI，YINFAJINGXIAOSHANGGUANZHU。

ZAIWENHUASHANG，NIYAWUXINGDONGFANGLISHISHENHOU。QIWENHUAGUSHIYUGENJIKEYIZHUISUZHIGONGYUANQIAN138NIANDENIYAGUGUO（YOUCHENGJINGJUEGUO），NIYABEIRENWEISHIQIJINWEIZHIYOUWENZIJIZAIDEDONGFANGPUTAOJIUWENMINGFAYUANDI。NIYAWUXINGDONGFANG，QIMINGZIYUSHEJIYUANYU1995NIANNIYAYIZHICHUTUDEGUOBAOJIWENWU——“WUXINGCHUDONGFANGLIZHONGGUO”HANDAIJINHUBO，YIYUNXIANGRUIMEIHAO。

尼雅遗址出土的国宝级文物——“五星出东方利中国”汉代锦护膊

ZAIPINZHISHANG，NIYAWUXINGDONGFANGJIJUSHENGTAI。TACHANZINIYAXINJIANGTIANSHANBEILUMANASISHENGTAIXIAOCHANQUPUYUAN，JIJUXIANTIANSHENGTAIYOUSHIBINGFUYUSHENGTAINIANGZAOGONGYI，QISHENGTAIPINZHIRONGYINGPEOPSHENGTAIYUANCHANDICHANPINBAOHURENZHENG。

PEOPSHENGTAIYUANCHANDICHANPINBAOHURENZHENG，QISHENGCHANQUANGUOCHENGBIXUFUHELVSEHUANBAO、DITANJIENENG、ZIYUANJIEYUEDEYAOQIU，BINGJUYOUYUANCHANDILIANGHAOSHENGTAITEZHENGHETEXING。QIYULVSE、YOUJICHANPINXIANGBI，SHENGTAIYUANCHANDICHANPINBAOHURENZHENGGENGWEIYANKE，JUYOUBIAOZHUNGAO、JISHUQIANG、ZHIXINGYANDETEDIAN。BIXUYAOFUHECONGYUANLIAODAOCHENGPIN、CONGPUYUANDAOCANZHUO、CONGYUANTOUDAOZHONGDUANDEQUANCHANYELIANSHENGTAIBIAOZHUN。

ZHUMINGCHUANGXINYINGXIAOMOSHIYANJIUZHUANJIAHEIGEZIXUNDONGSHIZHANGXUWEIRENWEI，NIYAWUXINGDONGFANGSHIJIULEIXINGYEQUSHIXIABUKEDUODEDEZHANLVEDADANPIN，FUHEHAOXIANGMUYANPANDEFAZE，JITOURUCHANCHUBIHETOUZIHUIBAOLVGAO，QIYEYOUSHILI、YANGBANCHENGGUIMO，SHICHANGKONGJIANGUANGKUO，DONGXIAOMOSHIJIANDANQINGXIDENGTIAOJIAN。

NIYAWUXINGDONGFANGDE“WENHUA+SHENGTAI”SHUANGIPJIAZHI，JIFUHEXIAOFEIZHEDUIYUWENHUAJIAZHIDEYAOQIU，YOUMANZUDANGQIANXIAOFEIHUANJINGHEXIAOFEIZHEDUIYUSHENGTAI、JIANKANGDEZHUIQIU。

04
大师云品鉴，尼雅五星东方——国产葡萄酒代表佳作

BENCILUNTAN，SHEZHILEDUJUTESEDE“YUN”SHANGPINJIANHUANJIE，TEYAOPUTAOJIUDASHIZHAOFENGYIZUOWEINIYAWUXINGDONGFANGFABUDE“PINJIANGUAN”。ZHAOFENGYI(Fongyee Walker MW)BUJINFENXIANGLETADUIXINJIANGTIANSHANBEILUCHANQUDUDAODEGUANDIAN，TONGSHIDUINIYAWUXINGDONGFANGDEPINZHIGENGSHIZANSHANGYOUJIA。

PUTAOJIUDASHIZHAOFENGYINVSHIYUZHONGPUNIYAYUANYUANPOSHEN，TACENGZAI2017NIANTANFANGNIYAXINJIANGMANASIJIUCHANG，BEIDANGDIMEILIDEJINGSEHEJIJIADECHANQUTEZHENGXIYIN。“CHUNJINGDEKONGQI、CHONGZUDERIZHAO、GANZAODEQIHOU、SHIDUDEHAIBAGAODU，YUNYULEPUTAOWANMEIDECHENGSHU、TIANMEIDEFENGWEI、QIARUQIFENDESUANDUYUTIANDU。”LINGWAI，NIYABUJINYONGYOUXINJIANGTIANSHANBEILUCHANQUDEFENGTUYOUSHI，HAIZAIZHONGZHI、YUMIAO、NIANGJIU、QUDAODENGFANGMIANJINXINGLEJIDADETOURU，BAOZHENGLECHANPINDEPINZHIHEDUOYANGXING，MANZULEBUTONGXIAOFEIZHEDEKOUWEIHEXUANZE。

ZHIBOZHONG，TAPINJIANLENIYAWUXINGDONGFANGDELIANGKUANDAIBIAOZUOPIN：NIYAWUXINGDONGFANG2017XIADUOLIGANBAIHENIYAWUXINGDONGFANG2017CHIXIAZHUGANHONG。“NIYAWUXINGDONGFANG2017XIADUOLIGANBAICHONGMANLEXINJIANGYANGGUANGDEQIXIHETIANMIXIANGCAOWEI，KOUGANBAOMANYUANRUN，SUANDUSHIYI，JIRENCHUNJINGZHIGAN。ZAISUIHOUDEGANHONGPINJIANZHONG，ZHAOFENGYITEBIETIDAOWUXINGDONGFANGDUJUTESEDEJIUBIAOSHEJI，TABIAOSHI：“JIUBIAOHENYOUZHIGAN，HENGUDIAN，YOUHENYOUZHONGGUOTESE，JUYOUGUOCHANJIUZIJIDEWENHUA。TAXINGFENDISHUODAONIYAWUXINGDONGFANG2017CHIXIAZHUGANHONG，CHENGSHUDUFEICHANGHAO，ZHEIHEXINJIANGYANGGUANGYOUGUAN，HENHAODEPINGHENGXING，YOUXIANGCAO、CHENGSHUDEHEIMEI、LANMEIJIANGGUODEWEIDAO，DANNINGFEICHANGXINI、ROUHE。

HAITEBIETIDAONIYASHOUXINIANGJIUSHIFULAIDE·NUOLIAO。ZHEIWEIFAGUONIANGJIUDASHI，SHENGENGXINJIANGFENGTUJIN20ZAI，RONGHEDONGXINIANGZAOZHIJINGHUA，NIYAWUXINGDONGFANGJIYOUJIUSHIJIEDEYOUYA，YOUYOUXINSHIJIEDECHUNJINGHETIANMEI，SHIZHONGGUOPUTAOJIUDETESEDAIBIAO。TASHUO：“WOFEICHANGGAOXINGNENGPENGDAOZHEIMEHAODEGUOCHANJIU，GONGXINIYAZUOCHUZHEIMEHAODEJIU，WOYEXIWANGZHONGGUODEXIAOFEIZHEDOUNENGHEDAOZIJIXIHUANDEGAOPINZHIPUTAOJIU。”