黑龙江快乐十分

王祖明、赵凤仪MW等大咖助阵尼雅五星东方战略大单品云发布

发布时间:2020-03-02

3YUE1RIWAN,ZHONGXINGUOANPUTAOJIUYELIANHEJIUYEJIAXIANSHANGJUBAN“NIZHAN2020,PUTAOJIURUHEBAWOQIANJING——SHOUJIEZHONGGUOPUTAOJIUYUNLUNTAN”,BINGKAICHUANGXINGYEXINPINFABUXINMOSHI,“YUN”SHANGTUICHUZHANLVEDADANPIN——NIYAWUXINGDONGFANG。CIJUYINFA8WANDUORENZAIXIANGUANKAN,NIYAWUXINGDONGFANGJIANGHUIDAILAIZENYANGDESHICHANG“QIAN”JINGNI?

01
大咖“云”集,共论商机

CICIYUNLUNTAN,DAKAHUIJU,ZHONGGUOJIULEILIUTONGXIEHUIFUMISHUZHANG、PUTAOJIUZHUANYEWEIYUANHUIFUHUIZHANGJIANMISHUZHANGWANGZUMING、ZHONGGUOZHUMINGYINGXIAOCEHUAZHUANJIAYANGGUANG、ZHONGPUGUFENYINGXIAOGONGSIZONGJINGLIZHAIYONGMING、FUZONGJINGLILIYI、QUANQIUSHOUWEICHANGZHUZHONGGUOPUTAOJIUDASHIZHAOFENGYI、HEIGEZIXUNDONGSHIZHANGXUWEI、JIUYEJIACHUANMEIDONGSHIZHANGLINXIANG,GONGTONGJIYUXINGYEQUSHITANXUNSHANGJI,DUIYUJINGXIAOSHANGGUANXINDE“ZHUANQIANNAN”DENGWENTIYUYIFENXIANG。

ZHONGGUOJIULEILIUTONGXIEHUIFUMISHUZHANG、PUTAOJIUZHUANYEWEIYUANHUIFUHUIZHANGJIANMISHUZHANGWANGZUMINGZHICHUTUFAYIQINGYIJINGBINGHAIJIANGDUIPUTAOJIUCHANYECHANSHENGYINGXIANG,DANBUBIGUOFENBEIGUAN,YINGDUIDEDANGYIYANGKEYIQIANGZHANXIANJI,ZHENZHENGZUOCHANPIN、PINPAIDEQIYEJIANGHUIDAKAIGENGDADEKONGJIAN。

ZHONGGUOZHUMINGYINGXIAOCEHUAZHUANJIAYANGGUANGZHICHU,JINGUANDANGQIANPUTAOJIUSHICHANGDEGUIMOXIAOYINGHAIMEIYOUXINGCHENG,DANDAFANGXIANGRENGRANLIHAO。ZAIYIQINGYINGXIANGXIA,XIAOFEIZHEDUIJIANKANGGENGJIAGUANZHU,ERPUTAOJIUDEJIANKANGSHUXINGJIANGYINQIXINDEPUTAOJIUXIAOFEIQUSHI。JIANDINGZUOXINZHONGCHANXIAOFEIJIECENG、JIANDINGZUOJINGPINPUTAOJIU、JIANCHIZUOKOC,ZHEISANDIANJIANGCHENGWEIRANGJINGXIAOSHANGZHUANQIAN、PUTAOJIUXINGYEHUAJIANCHENGDIEDEGUANJIANYAOSU。

ZHONGPUGUFENYINGXIAOGONGSIZONGJINGLIZHAIYONGMINGJIANGDAO,ZHONGGUOPUTAOJIUSHICHANGQIANLIJUDA,FAZHANYUFANRONGSHIBIRAN。ZHONGQISHANGJIADEZHUANQIANXIAOYING,XUYAOZAIHAOCHANPINDEJICHUSHANG,YINGJIAN“FUHESHENGYILUOJI,ZUNXUNSHICHANGGUILV,NENGGOURANGSHANGJIACHIXUZHUANQIAN”DESHANGYEMOSHI,CAINENGZHONGXINJIHUOJINGXIAOSHANGYUZHONGDUANSHANGDEPUTAOJIUREQINGYUZIYUAN。

02
营建新营销模式 中葡重启中国葡萄酒赚钱效应

ZHENDUIRUHEZHONGQIPUTAOJIUXINGYE“ZHUANQIANXIAOYING”,ZHONGPUNIYAJINXINGLE2020NIANQUANXINZHANLVEBUJU。ZHAIYONGMINGQIANGDIAO,ZHONGPUNIYASHIZHONGBA“YUHEZUOHUOBAN——JINGXIAOSHANGYUZHONGDUANSHANG,GONGJIANKECHIXU、LIANGXINGFAZHANDESHANGYEMOSHI,GONGTONGJINXINGXIAOFEIZHEZIYUANZHENGHEYUCHIXUYUNYING,RANGXIAOFEIZHEHEANQUANJIANKANG、GAOPINZHIDESHENGTAIHAOJIUWEIHEXINMUBIAO。JUTIBIAOXIANWEIWUDAJUCUO:

YISHIJIANCHIYIXIAOFEIZHEWEIWANG,GOUZHU“4+3”ZIYUANYUNYINGTIXI,ZHENGHE、YUNYING、SUODINGHEXINXIAOFEIZHE。ERSHIGOUZHUCHANGSHANGDIAN/RENYITIHUADEXINXINGHEZUOGUANXI,CHEDIDIANFUCHANGSHANGDIANCHUANTONGDESHANGXIAYOUGONGYINGYUBOYIGUANXI,YINGJIAN“CHANGSHANGDIANYITIHUA、YIJIAREN”DEXINXINGHEZUOMOSHI,PINGXINGZHANWEI,GONGTONGZHENGHEYUYUNYINGXIAOFEIZHE,SHIXIANCHANPINDONGXIAOHUOLI。SANSHIZUNXUNSHICHANGGUILV,JUJIAOTUPO,DAZAOYANGBAN,YIDIANDAIMIAN,TICIFAZHAN。JIANCHI80/20YUANZE,JINGZHUNSHAIXUANBINGJUJIAOYUHEXINJINGXIAOSHANG、HEXINZHONGDUAN、HEXINXIAOFEIZHE、HEXINCHENGSHI,WEIRAO“HEXINXIAOFEIZHEZIYUANZHENGHEYUDAOCHU”HE“XIAOFEIZHECHIXUYUNYINGYUSUODING”,BAPINJIANDINGHUOHUI、YANXITUIGUANGDENGLIANGSANGEDONGZUO,ZUODAOJIZHI,ZUODAOYOUCHUANTOULI,JIEJUEXIAOFEIZHEGOUMAIDEZUIHOUYIHUAN。SISHIGANGXINGJIAZHILIANGUANLI,YINGJIANKONGJIAFENRUNTIXI,QUEBAOHUOBANCHIXUZHUANQIAN,JIEJUESHANGJIAPUBIANDETONGDIAN。WUSHISHISHIYANKEXITONGDESHICHANGZHIXUGUANKONG,ZHIXING“6XIANGCUOSHIHE5XIANGYANDA”。YANBAOJIAGESHENGMINGXIAN,QUEBAOSHICHANGLIANGXINGFAZHAN。

03
尼雅五星东方云发布 主打“文化+生态”双IP

YOULECHUANGXINDEYINGXIAOMOSHI,ZHONGPUNIYAJINYIBUJUJIAOHAODECHANPIN。MIANDUIXINGYEBIANJU,ZHONGPUNIYAZHUDA“WENHUA+SHENGTAI”SHUANGIP,JIANCHI“CHANGDAOCHANDISHENGTAIXIAOFEI,YINLINGPINZHISHENGHUO”DELINIAN,JIANCHIXIANGXIAOFEIZHETIGONG“ANQUAN、JIANKANG、GAOPINZHIDESHENGTAICHANPINYUFUWU”。YOUCI,ZHANLVEDADANPIN——WUXINGDONGFANGYINGYUNERSHENG。


尼雅战略大单品——五星东方

ZHONGPUGUFENYINGXIAOGONGSIFUZONGJINGLILIYI,XIANGXIFENXIANGLENIYAZHANLVEDADANPINWUXINGDONGFANGDEIPJIAZHI,YINFAJINGXIAOSHANGGUANZHU。

ZAIWENHUASHANG,NIYAWUXINGDONGFANGLISHISHENHOU。QIWENHUAGUSHIYUGENJIKEYIZHUISUZHIGONGYUANQIAN138NIANDENIYAGUGUO(YOUCHENGJINGJUEGUO),NIYABEIRENWEISHIQIJINWEIZHIYOUWENZIJIZAIDEDONGFANGPUTAOJIUWENMINGFAYUANDI。NIYAWUXINGDONGFANG,QIMINGZIYUSHEJIYUANYU1995NIANNIYAYIZHICHUTUDEGUOBAOJIWENWU——“WUXINGCHUDONGFANGLIZHONGGUO”HANDAIJINHUBO,YIYUNXIANGRUIMEIHAO。


尼雅遗址出土的国宝级文物——“五星出东方利中国”汉代锦护膊

ZAIPINZHISHANG,NIYAWUXINGDONGFANGJIJUSHENGTAI。TACHANZINIYAXINJIANGTIANSHANBEILUMANASISHENGTAIXIAOCHANQUPUYUAN,JIJUXIANTIANSHENGTAIYOUSHIBINGFUYUSHENGTAINIANGZAOGONGYI,QISHENGTAIPINZHIRONGYINGPEOPSHENGTAIYUANCHANDICHANPINBAOHURENZHENG。

PEOPSHENGTAIYUANCHANDICHANPINBAOHURENZHENG,QISHENGCHANQUANGUOCHENGBIXUFUHELVSEHUANBAO、DITANJIENENG、ZIYUANJIEYUEDEYAOQIU,BINGJUYOUYUANCHANDILIANGHAOSHENGTAITEZHENGHETEXING。QIYULVSE、YOUJICHANPINXIANGBI,SHENGTAIYUANCHANDICHANPINBAOHURENZHENGGENGWEIYANKE,JUYOUBIAOZHUNGAO、JISHUQIANG、ZHIXINGYANDETEDIAN。BIXUYAOFUHECONGYUANLIAODAOCHENGPIN、CONGPUYUANDAOCANZHUO、CONGYUANTOUDAOZHONGDUANDEQUANCHANYELIANSHENGTAIBIAOZHUN。

ZHUMINGCHUANGXINYINGXIAOMOSHIYANJIUZHUANJIAHEIGEZIXUNDONGSHIZHANGXUWEIRENWEI,NIYAWUXINGDONGFANGSHIJIULEIXINGYEQUSHIXIABUKEDUODEDEZHANLVEDADANPIN,FUHEHAOXIANGMUYANPANDEFAZE,JITOURUCHANCHUBIHETOUZIHUIBAOLVGAO,QIYEYOUSHILI、YANGBANCHENGGUIMO,SHICHANGKONGJIANGUANGKUO,DONGXIAOMOSHIJIANDANQINGXIDENGTIAOJIAN。

NIYAWUXINGDONGFANGDE“WENHUA+SHENGTAI”SHUANGIPJIAZHI,JIFUHEXIAOFEIZHEDUIYUWENHUAJIAZHIDEYAOQIU,YOUMANZUDANGQIANXIAOFEIHUANJINGHEXIAOFEIZHEDUIYUSHENGTAI、JIANKANGDEZHUIQIU。

04
大师云品鉴,尼雅五星东方——国产葡萄酒代表佳作

BENCILUNTAN,SHEZHILEDUJUTESEDE“YUN”SHANGPINJIANHUANJIE,TEYAOPUTAOJIUDASHIZHAOFENGYIZUOWEINIYAWUXINGDONGFANGFABUDE“PINJIANGUAN”。ZHAOFENGYI(Fongyee Walker MW)BUJINFENXIANGLETADUIXINJIANGTIANSHANBEILUCHANQUDUDAODEGUANDIAN,TONGSHIDUINIYAWUXINGDONGFANGDEPINZHIGENGSHIZANSHANGYOUJIA。

PUTAOJIUDASHIZHAOFENGYINVSHIYUZHONGPUNIYAYUANYUANPOSHEN,TACENGZAI2017NIANTANFANGNIYAXINJIANGMANASIJIUCHANG,BEIDANGDIMEILIDEJINGSEHEJIJIADECHANQUTEZHENGXIYIN。“CHUNJINGDEKONGQI、CHONGZUDERIZHAO、GANZAODEQIHOU、SHIDUDEHAIBAGAODU,YUNYULEPUTAOWANMEIDECHENGSHU、TIANMEIDEFENGWEI、QIARUQIFENDESUANDUYUTIANDU。”LINGWAI,NIYABUJINYONGYOUXINJIANGTIANSHANBEILUCHANQUDEFENGTUYOUSHI,HAIZAIZHONGZHI、YUMIAO、NIANGJIU、QUDAODENGFANGMIANJINXINGLEJIDADETOURU,BAOZHENGLECHANPINDEPINZHIHEDUOYANGXING,MANZULEBUTONGXIAOFEIZHEDEKOUWEIHEXUANZE。

ZHIBOZHONG,TAPINJIANLENIYAWUXINGDONGFANGDELIANGKUANDAIBIAOZUOPIN:NIYAWUXINGDONGFANG2017XIADUOLIGANBAIHENIYAWUXINGDONGFANG2017CHIXIAZHUGANHONG。“NIYAWUXINGDONGFANG2017XIADUOLIGANBAICHONGMANLEXINJIANGYANGGUANGDEQIXIHETIANMIXIANGCAOWEI,KOUGANBAOMANYUANRUN,SUANDUSHIYI,JIRENCHUNJINGZHIGAN。ZAISUIHOUDEGANHONGPINJIANZHONG,ZHAOFENGYITEBIETIDAOWUXINGDONGFANGDUJUTESEDEJIUBIAOSHEJI,TABIAOSHI:“JIUBIAOHENYOUZHIGAN,HENGUDIAN,YOUHENYOUZHONGGUOTESE,JUYOUGUOCHANJIUZIJIDEWENHUA。TAXINGFENDISHUODAONIYAWUXINGDONGFANG2017CHIXIAZHUGANHONG,CHENGSHUDUFEICHANGHAO,ZHEIHEXINJIANGYANGGUANGYOUGUAN,HENHAODEPINGHENGXING,YOUXIANGCAO、CHENGSHUDEHEIMEI、LANMEIJIANGGUODEWEIDAO,DANNINGFEICHANGXINI、ROUHE。

HAITEBIETIDAONIYASHOUXINIANGJIUSHIFULAIDE·NUOLIAO。ZHEIWEIFAGUONIANGJIUDASHI,SHENGENGXINJIANGFENGTUJIN20ZAI,RONGHEDONGXINIANGZAOZHIJINGHUA,NIYAWUXINGDONGFANGJIYOUJIUSHIJIEDEYOUYA,YOUYOUXINSHIJIEDECHUNJINGHETIANMEI,SHIZHONGGUOPUTAOJIUDETESEDAIBIAO。TASHUO:“WOFEICHANGGAOXINGNENGPENGDAOZHEIMEHAODEGUOCHANJIU,GONGXINIYAZUOCHUZHEIMEHAODEJIU,WOYEXIWANGZHONGGUODEXIAOFEIZHEDOUNENGHEDAOZIJIXIHUANDEGAOPINZHIPUTAOJIU。”